01
課堂規範Classroom Conduct
維持專業且尊重的學習環境，是每位餐旅暨會展行銷管理系學生的基本素養。
Maintaining a professional, respectful learning environment is a baseline expectation for every student in the department.
上課請將手機靜音Silence phones in class
教室內禁止飲食No eating or drinking
電腦僅限課程用途Laptops for coursework only
- 1 課前先預習指定章節與案例。 Preview the assigned chapters and case studies before each class.
- 2 必讀每節課準時出席是基本義務；缺課累計達全學期三分之一，依學校規定辦理。 KEYPunctual attendance every session is required. Absences totaling one-third of the semester will be handled per university regulations.
- 3 無法出席者須依規定完成請假手續，未依規定辦理者以曠課處理。 Students unable to attend must submit a leave request through the proper process; unexcused absences are recorded as truancy.
- 4 出席、課堂參與與平時作業，均列入平時成績計算。 Attendance, in-class participation, and assignments all factor into the course participation grade.
- 5 手機或電腦不得從事與課程無關之活動；教學使用、案例搜尋、AI 工具與問卷活動除外。 Phones and laptops may not be used for non-course activities; exceptions apply for instructional use, case research, AI tools, and survey activities.
- 6 教室內不得進食，飲料以飲水為原則。 No eating in the classroom; water is the only beverage permitted.
02
口頭報告Oral Presentation
口頭報告是訓練專業表達與臨場應對能力的重要環節，全英班級請以全程英語進行報告與問答。
Oral presentations build professional delivery and on-the-spot response skills. EMI sections must present and field questions entirely in English.
| 時間 | Duration | 每組 20 至 25 分鐘。20–25 minutes per group. |
| 簡報檔 | Slide deck | 需製作具專業程度的簡報檔案。A professional-quality slide deck is required. |
| 上台人員 | Presenters | 每位組員皆須上台報告，不可缺席分工。Every group member must take a speaking turn — no one presents by proxy. |
| 報告方式 | Delivery style | 避免逐字閱讀講稿，以口語化、有互動的方式呈現。Avoid reading verbatim from a script; present conversationally and stay engaged with the audience. |
| 服裝 | Attire | 必讀須著正式或專業服裝上台。KEYFormal or professional attire is required. |
| 媒材工具 | Media & tools | 可搭配影片、海報、AI 影音媒體或互動工具豐富呈現方式。Videos, posters, AI-generated media, or interactive tools are welcome to enrich the presentation. |
| 提問義務 | Q&A duty | 台下同學須於報告後提出與內容相關之問題；每位同學於學期結束前至少提問一次。Classmates must ask a content-related question after each presentation; every student must ask at least one question by semester's end. |
03
書面報告Written Report
格式規範適用於所有書面報告，包含個案分析、期末報告等各類書面作業。
These formatting standards apply to all written assignments, including case analyses and final reports.
| 頁數 | Length | 不限頁數。No page limit. |
| 封面資訊 | Cover page | 組別、成員姓名與學號、個案名稱、報告日期。Group number, member names & student IDs, case name, and submission date. |
| 版面邊界 | Margins | 上下左右各 2.5 公分。2.5 cm on all four sides. |
| 字型規格 | Typeface | 必讀中文：明體／楷書／黑體；英文與數字：Times New Roman／Arial；本文字級 12pt；行距建議 1.2。KEYChinese: Ming, Kai, or Hei typeface. English & numerals: Times New Roman or Arial. Body text 12pt, line spacing 1.2 recommended. |
| 資料引用 | Citations | 引用資料須標示來源，圖表亦同。All cited material, including figures and tables, must be properly sourced. |
| AI 使用 | Use of AI | 使用生成式 AI 時，須自行查核內容正確性並說明使用方式。When using generative AI, verify the accuracy of the output yourself and disclose how it was used. |
| 品質要求 | Quality bar | 不得有明顯錯別字、資料錯誤或未經查證之敘述。No obvious typos, factual errors, or unverified claims. |
提醒：以上規範自即日起適用於本系大一至大四各年級課程；全英教學（EMI）班級之口頭與書面報告，一律以英文完成，格式規範不變。如有課程個別調整，將於各課程大綱中另行說明。
Note: These guidelines apply to all department courses from freshman through senior year, effective immediately. For EMI sections, both oral and written reports must be completed entirely in English; formatting standards remain the same. Any course-specific adjustments will be noted in the individual course syllabus.