Entrepreneurship · Week 10 of 18

Minimum Viable Product
& Prototyping

Build to learn — not to impress.

NKUHT · International Tourism Management Program · Phase 3: Prototyping & Financial Fundamentals

Today's plan

One session, two halves

0:00–0:10

Welcome back. Recap: Week 9 feedback.

0:10–0:35

What is an MVP? Low-fidelity vs. high-fidelity.

0:35–1:00

Choosing the right prototype for your idea.

1:00–1:45

Activity: build a rough mockup.

1:45–2:00

Share, debrief, quick learning check.

Quick recap

Last week → This week

WEEK 9

You presented your verified problem, solution, and BMC to a Peer-Review Panel.

WEEK 10

Now you build something people can actually react to — even if it's rough.

Key idea

MVP = Minimum Viable Product

The goal is learning what works, not building the finished product.

LOW-FIDELITY

Paper sketches, a clickable wireframe, a cardboard mockup — fast and cheap to change.

HIGH-FIDELITY

A working landing page, a functional app screen — closer to real, slower to build.

Hour 2 · Activity

Build a Rough Mockup

Goal: create a low-fidelity prototype (landing page, wireframe, or physical mockup) that a stranger could react to.

  1. 01 Choose the format that fits your idea (digital wireframe, landing page, or physical mockup).
  2. 02 Focus on the core interaction — don't polish details that don't matter yet.
  3. 03 Test it on someone outside your team, if time allows.
  4. 04 Note what confused them, and what they understood immediately.
Activity timer

Work time

45:00

Tip: give a warning before time is up.

Debrief · Ask the whole class

Talk about it

1. What did someone outside your team misunderstand about your prototype?

2. What's the one thing your prototype needs to prove works?

3. Did you choose low- or high-fidelity? Was that the right call?

Quick learning check

Before we go — 3 short questions

1. An MVP is meant to...

2. Low-fidelity prototypes are useful because...

3. When testing a prototype, you should pay attention to...

See you next week

Week 11 — Marketing Strategy & Go-To-Market Plan

Next week: plan how you'll actually reach your first customers.

Bring: your prototype and what you learned from testing it.