How many units do you need to sell before you stop losing money?
NKUHT · International Tourism Management Program · 2-hour session
Welcome back. Recap: your unit price and COGS.
The Break-Even Point (BEP) formula.
Burn rate and runway.
Activity: fill in a simplified spreadsheet.
Share, debrief, quick learning check.
You calculated your cost per unit and set a price.
Now: how many units do you need to sell to break even — and how long can you survive until then?
Fixed Costs ÷ (Price per unit − Variable cost per unit)
The minimum number of units you must sell before you stop losing money.
How much cash you spend, net, each month.
Current cash ÷ burn rate = how many months until you run out.
Goal: calculate your BEP, burn rate, and runway using a spreadsheet template.
Tip: give a warning before time is up.
1. Is your Break-Even Point realistic for a campus-scale venture, or way too high?
2. What's one cost you could cut to reach break-even faster?
3. What does your runway tell you about how much time you have to test and adjust?
1. The Break-Even Point tells you...
2. Runway is calculated as...
3. If your BEP is unrealistically high for your context, you should...
Next week: pull everything together into a written Business Plan.
Bring: your BEP and runway numbers.