Entrepreneurship · Week 14 of 18

Writing the Professional
Business Plan

Everything you've built, in one document someone else could act on.

NKUHT · International Tourism Management Program · Phase 4: Business Plan & Pitching

Today's plan

One session, two halves

0:00–0:10

Welcome back. Recap: your financial numbers.

0:10–0:35

The structure of a professional Business Plan.

0:35–1:00

What goes into a strong Executive Summary.

1:00–1:45

Activity: document workshop — draft your sections.

1:45–2:00

Share, debrief, quick learning check.

Quick recap

Last week → This week

WEEK 13

You calculated your Break-Even Point, burn rate, and runway.

WEEK 14

Now you write it all up — problem, solution, BMC, and finances — into one coherent plan.

BP structure

The core sections

EXECUTIVE SUMMARY

One page. Written last, but read first — it must stand alone.

OPERATIONAL PLAN

How the business actually runs day-to-day, based on your BMC.

RISK MANAGEMENT

What could go wrong, and what's your plan if it does?

Hour 2 · Activity

Document Workshop

Goal: draft your team's Business Plan sections.

  1. 01 Divide sections among team members based on their role (CEO, CFO, CMO, CTO).
  2. 02 Each section should use evidence from Weeks 1-13 — not new claims.
  3. 03 Draft the Executive Summary last, once other sections exist.
  4. 04 Peer-review another team's draft for one specific weakness.
Activity timer

Work time

45:00

Tip: give a warning before time is up.

Debrief · Ask the whole class

Talk about it

1. Which section was hardest to write, and why?

2. What weakness did a peer-reviewer flag in your draft?

3. Does your Executive Summary actually stand alone, without reading the rest?

Quick learning check

Before we go — 3 short questions

1. The Executive Summary should be written...

2. A Business Plan's Operational Plan section should be based on...

3. Risk Management in a Business Plan addresses...

See you next week

Week 15 — The Art of the Pitch: Structure & Storytelling

Next week: turn your written plan into a compelling spoken pitch.

Bring: your draft Business Plan.