How do you create value — not just move things around? Today we start with a simple game and a big idea.
NKUHT · International Tourism Management Program · 2-hour session
Welcome. Course roadmap. How this class works.
Grading. What "entrepreneurship" means for us.
Key idea: value creation. Some real examples.
Activity: The Paperclip Challenge (in groups).
Group sharing. Quick learning check.
By Week 18, your team will pitch a real business idea. Today is step one.
Find a real problem. Build a team.
Design your business model. Test it with real people.
Build a prototype. Plan your money.
Write the plan. Pitch it. Demo Day.
No single test decides everything. Steady work across the semester matters most.
Simple definition: seeing a problem, and building something that solves it — better than before.
A hotel guest waits 20 minutes to check in. A student builds a mobile check-in app. That's entrepreneurship.
Tourists can't find good local food. A student starts a small food-tour business. That's entrepreneurship too.
Value is not the price of a thing. Value is: how much this helps someone else, from their point of view.
You trade a pen for a pencil. Nothing new is solved. Both items are the same kind of thing.
You trade a paperclip for something the other person needs more than you do. Now both people are better off.
This class uses many questions. There is often no single "correct" answer — we want your reasoning.
Most weeks, you work in a team. Good listening and clear speaking matter as much as good ideas.
Mistakes are normal here. A wrong first idea, explained well, teaches more than a right answer with no reason.
Goal: start with one paperclip. Trade it, again and again, for something more valuable each time — anywhere on campus.
Tip: give a 5-minute warning before time is up.
1. What did you trade? What did the other person get from the trade?
2. Would you have made that trade, if you were the other person? Why?
3. Some people say you just moved objects around — you made nothing new. Do you agree?
4. Was there a moment your team said "no" to a trade? Why?
1. Value creation means...
2. In the Paperclip Challenge, a "good" trade is one where...
3. This class mainly works by...
Next week: the Campus Observation Safari. You will interview classmates to find real pain points on campus.
Bring: a notebook, and 2–3 people willing to be interviewed.