Entrepreneurship · Week 6 of 18

Business Model Canvas
Part 1: Infrastructure & Offering

One page. Nine blocks. Today: the left half.

NKUHT · International Tourism Management Program · 2-hour session

Today's plan

One session, two halves

0:00–0:10

Welcome back. Recap: your team and idea.

0:10–0:30

What is the Business Model Canvas?

0:30–1:00

Case study: Klook's early business model.

1:00–1:45

Activity: draft the left half of your BMC.

1:45–2:00

Share, debrief, quick learning check.

Quick recap

Last week → This week

WEEK 5

You formed a team and signed a Co-founder Agreement.

WEEK 6

Now you map out how your business actually works — starting with what it takes to deliver your idea.

Left half of the BMC

Four blocks to fill in

KEY PARTNERS

Who do you need — and can't easily replace? Not "everyone," someone specific.

KEY ACTIVITIES

What must you *do*, repeatedly, to deliver your value proposition?

KEY RESOURCES

What must you *own or control* — a skill, a tool, an asset?

VALUE PROPOSITIONS

What pain do you relieve, or gain do you create? (from Week 4)

Case study

Klook's early business model

KEY PARTNERS

Local tour operators and attraction owners who had inventory but no distribution.

KEY ACTIVITIES

Building the booking platform, negotiating supplier contracts, customer support.

COMMON MISTAKE

Listing "customers" as a Key Partner — customers are not partners.

Hour 2 · Activity

Draft the Left Half of Your BMC

Goal: fill in Key Partners, Key Activities, Key Resources, Value Propositions for your own idea.

  1. 01 Start with Value Propositions — carry these over from Week 4.
  2. 02 List Key Activities: what do you have to *do* to deliver that value?
  3. 03 List Key Resources: what do you need to *own or control* to do those activities?
  4. 04 List Key Partners: who do you need, and why can't you do it alone?
  5. 05 Check: is anything listed as a "partner" that's actually a customer?
Activity timer

Work time

40:00

Tip: give a warning before time is up.

Debrief · Ask the whole class

Talk about it

1. What's your riskiest Key Partner — the one hardest to secure?

2. Is there anything in your Key Resources that you don't actually have yet?

3. Did your team confuse an Activity with a Resource anywhere? How did you catch it?

Quick learning check

Before we go — 3 short questions

1. A Key Partner is someone who...

2. Key Activities describe...

3. A common BMC mistake is...

See you next week

Week 7 — Business Model Canvas Part 2

Next week: the right half — Customer Relationships, Channels, Cost Structure, Revenue Streams.

Bring: your completed left-half BMC.