Entrepreneurship · Week 7 of 18

Business Model Canvas
Part 2: Customers & Finances

The right half of the canvas — where the money comes from.

NKUHT · International Tourism Management Program · 2-hour session

Today's plan

One session, two halves

0:00–0:10

Welcome back. Recap: left-half BMC.

0:10–0:40

Customer Relationships, Channels, Cost Structure, Revenue Streams.

0:40–1:00

Checking consistency with your persona.

1:00–1:45

Activity: complete your full 1-page BMC.

1:45–2:00

Peer-review checklist, debrief, quick learning check.

Quick recap

Last week → This week

WEEK 6

You mapped the infrastructure side: partners, activities, resources, value propositions.

WEEK 7

Now: how do customers find you, stay with you, and pay you?

Right half of the BMC

Four more blocks

CUSTOMER RELATIONSHIPS

How do you interact with customers — self-service, personal, community?

CHANNELS

How do customers find out about you, and how do they actually get your product?

COST STRUCTURE

What does it cost to run the activities and resources from Week 6?

REVENUE STREAMS

How and how much do customers actually pay?

Consistency check

Does the right half match the left?

A BMC only works if all 9 blocks tell the same story.

CHANNEL CHECK

Does your Channel actually reach the persona you defined in Week 4?

REVENUE CHECK

Would that persona realistically pay what you're charging?

Hour 2 · Activity

Complete Your Full BMC

Goal: finish your first complete 1-page BMC, all 9 blocks.

  1. 01 Fill in Customer Relationships and Channels.
  2. 02 Estimate your Cost Structure based on Week 6's activities and resources.
  3. 03 Define your Revenue Streams — be specific about pricing.
  4. 04 Run the consistency check: does everything connect to your Week 4 persona?
  5. 05 Trade BMCs with another team for a quick peer review.
Activity timer

Work time

45:00

Tip: give a warning before time is up.

Debrief · Ask the whole class

Talk about it

1. Where did the peer-review team flag an inconsistency in your BMC?

2. Is your Revenue Stream realistic for a campus-scale venture?

3. Which single block are you least confident about right now?

Quick learning check

Before we go — 3 short questions

1. Channels describe...

2. A BMC is internally consistent when...

3. Revenue Streams should be checked against...

See you next week

Week 8 — Market Research & Competitor Analysis

Next week: test your BMC's assumptions with real data — design a validation survey.

Bring: your completed 1-page BMC.